Website designed by Solvana Studios for Feeling Pawsitive Veterinary Behavior Solutions

We helped a Carolina veterinary behavioral clinic attract 100+ qualified leads and grow into a multi-site practice in under one year.

We helped a Carolina veterinary behavioral clinic attract 100+ qualified leads and grow into a multi-site practice in under one year.
Areas of Impact

  • WEBSITE STRATEGY + DESIGN

  • BRAND MESSAGING + COPYWRITING

  • SEO + ORGANIC SEARCH STRATEGY

  • LEAD GENERATION + CONVERSION STRATEGY

  • SOCIAL MEDIA STRATEGY + CONTENT

  • EMAIL MARKETING + CLIENT NURTURE

  • PATIENT EDUCATION + CONTENT STRATEGY

  • DIGITAL BRAND EXPERIENCE

  • ANALYTICS + PERFORMANCE OPTIMIZATION

Feeling Pawsitive is a lifeline for families facing some of the most challenging moments in pet ownership.

Founded by Dr. Adele Hilliard, South Carolina’s only veterinarian specializing in behavior, Feeling Pawsitive focuses on treating the root causes of fear, aggression, and anxiety in dogs and cats.

Many clients arrive feeling overwhelmed or unsure where to turn. What they find is a compassionate team that listens, takes their concerns seriously, and brings both medical insight and empathy to every case. Through medically backed, customized treatment plans and a calm, fear-free environment, the clinic helps pets feel safe and gives families the tools to rebuild daily life with confidence.

Dr. Hilliard and her team have helped more than 500 pets. She has been featured on Fox Carolina News, speaks regularly at events such as the Greenville Kennel Club, and consults with veterinary professionals to support complex behavioral cases. Feeling Pawsitive is recognized for its clinical expertise, compassion, and the quality of care delivered to both pets and their people.

Now, they are expanding to open a third clinic in the Carolinas and bringing on a new veterinarian to meet growing demand.

“Working with Solvana Studios was an incredible experience. They transformed our website and strengthened our presence across SEO, email, and social, creating a platform that reflects our mission. Since launching, we’ve seen a huge increase in appointment requests and over 100 new leads through the website. Highly recommend.”

(Goal)

Feeling Pawsitive needed a digital presence that reflected both the clinical expertise and compassionate care behind the practice. The objective was to create a more refined, credible, and approachable online experience that strengthened trust with pet owners while supporting long-term growth.

The strategy focused on building a cohesive digital ecosystem across website design, SEO structure, email marketing, and social media. Every touchpoint was designed to simplify the client journey, strengthen brand perception, and position the clinic as a trusted leader in veterinary behavioral medicine.

(Results)

100+ Qualified Inbound Leads

Generated 100+ qualified inbound leads through website redesign, SEO improvements, and a stronger client journey.

Increased Appointment Inquiries

Increased appointment inquiries with clearer service pages and stronger calls to action.

Greater Search Visibility

Improved search visibility through SEO-focused website structure and content strategy.

A Cohesive Brand Presence

Created a more professional and cohesive brand presence across web, email, and social media.

Stronger Audience Engagement

Built educational social content that increased engagement and strengthened trust with pet owners.

Increased Retention & Referrals

Developed email marketing campaigns designed to increase repeat visits and referrals.

Stronger Market Positioning

Strengthened the clinic’s digital credibility and long-term positioning within veterinary behavioral medicine.

100+ Qualified Inbound Leads

Generated 100+ qualified inbound leads through website redesign, SEO improvements, and a stronger client journey.

Increased Appointment Inquiries

Increased appointment inquiries with clearer service pages and stronger calls to action.

Greater Search Visibility

Improved search visibility through SEO-focused website structure and content strategy.

A Cohesive Brand Presence

Created a more professional and cohesive brand presence across web, email, and social media.

Stronger Audience Engagement

Built educational social content that increased engagement and strengthened trust with pet owners.

Increased Retention & Referrals

Developed email marketing campaigns designed to increase repeat visits and referrals.

Stronger Market Positioning

Strengthened the clinic’s digital credibility and long-term positioning within veterinary behavioral medicine.

Feeling Pawsitive website shown on a laptop, by Solvana Studios
Feeling Pawsitive website shown on a laptop, by Solvana Studios
Feeling Pawsitive team at their veterinary clinic ribbon-cutting
Feeling Pawsitive team at their veterinary clinic ribbon-cutting
Feeling Pawsitive website designed by Solvana Studios
Feeling Pawsitive website designed by Solvana Studios
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(Frequently
Asked
Questions)

Why work with Solvana?

Every decision starts with research. Before we design a brand, build a website, or execute a marketing strategy, we immerse ourselves in your business, your industry, competitors, audience, and positioning. Every touchpoint is intentionally crafted to build trust and position you as the clear choice. You'll work directly with us from start to finish, getting strategic thinking, creative expertise, and fast responsiveness, all without the tradeoffs you'd usually make with a larger agency team.

Why not hire in-house?

Hiring in-house means recruiting, training, and months of ramp-up, and one hire rarely covers brand, web, and social at a senior level. We give you that expertise immediately, with perspective drawn from many businesses, working directly with the person doing the thinking and the execution.

What's your process?

Every project starts the same way, with deep research and a discovery conversation to understand your goals, your market, and what success actually looks like for your business. From there we build the strategy, then move into execution. Where projects differ is what comes after launch. Social work is continually refined based on what's resonating with your audience, so the strategy sharpens over time rather than staying fixed. Website and branding projects go through further revisions to make sure the final result stays aligned with your goals as your business evolves. In both cases, the work doesn't stop at delivery, because the research only pays off if what we build keeps working for you.

What happens after launch?

Launch isn't the finish line. We stay available to make refinements, monitor how the site or brand is performing, and adjust as your goals shift. For clients who want continued support, we offer ongoing work to keep everything current and effective as your business grows. And because your files and assets are fully yours, you're never dependent on us.

Why work with Solvana?

Every decision starts with research. Before we design a brand, build a website, or execute a marketing strategy, we immerse ourselves in your business, your industry, competitors, audience, and positioning. Every touchpoint is intentionally crafted to build trust and position you as the clear choice. You'll work directly with us from start to finish, getting strategic thinking, creative expertise, and fast responsiveness, all without the tradeoffs you'd usually make with a larger agency team.

Why not hire in-house?

Hiring in-house means recruiting, training, and months of ramp-up, and one hire rarely covers brand, web, and social at a senior level. We give you that expertise immediately, with perspective drawn from many businesses, working directly with the person doing the thinking and the execution.

What's your process?

Every project starts the same way, with deep research and a discovery conversation to understand your goals, your market, and what success actually looks like for your business. From there we build the strategy, then move into execution. Where projects differ is what comes after launch. Social work is continually refined based on what's resonating with your audience, so the strategy sharpens over time rather than staying fixed. Website and branding projects go through further revisions to make sure the final result stays aligned with your goals as your business evolves. In both cases, the work doesn't stop at delivery, because the research only pays off if what we build keeps working for you.

What happens after launch?

Launch isn't the finish line. We stay available to make refinements, monitor how the site or brand is performing, and adjust as your goals shift. For clients who want continued support, we offer ongoing work to keep everything current and effective as your business grows. And because your files and assets are fully yours, you're never dependent on us.

(Frequently Asked Questions)

Why work with Solvana?

Every decision starts with research. Before we design a brand, build a website, or execute a marketing strategy, we immerse ourselves in your business, your industry, competitors, audience, and positioning. Every touchpoint is intentionally crafted to build trust and position you as the clear choice. You'll work directly with us from start to finish, getting strategic thinking, creative expertise, and fast responsiveness, all without the tradeoffs you'd usually make with a larger agency team.

Why not hire in-house?

Hiring in-house means recruiting, training, and months of ramp-up, and one hire rarely covers brand, web, and social at a senior level. We give you that expertise immediately, with perspective drawn from many businesses, working directly with the person doing the thinking and the execution.

What's your process?

Every project starts the same way, with deep research and a discovery conversation to understand your goals, your market, and what success actually looks like for your business. From there we build the strategy, then move into execution. Where projects differ is what comes after launch. Social work is continually refined based on what's resonating with your audience, so the strategy sharpens over time rather than staying fixed. Website and branding projects go through further revisions to make sure the final result stays aligned with your goals as your business evolves. In both cases, the work doesn't stop at delivery, because the research only pays off if what we build keeps working for you.

What happens after launch?

Launch isn't the finish line. We stay available to make refinements, monitor how the site or brand is performing, and adjust as your goals shift. For clients who want continued support, we offer ongoing work to keep everything current and effective as your business grows. And because your files and assets are fully yours, you're never dependent on us.