100+ Qualified Inbound Leads
Generated 100+ qualified inbound leads through website redesign, SEO improvements, and a stronger client journey.
Areas of Impact
WEBSITE STRATEGY + DESIGN
BRAND MESSAGING + COPYWRITING
SEO + ORGANIC SEARCH STRATEGY
LEAD GENERATION + CONVERSION STRATEGY
SOCIAL MEDIA STRATEGY + CONTENT
EMAIL MARKETING + CLIENT NURTURE
PATIENT EDUCATION + CONTENT STRATEGY
DIGITAL BRAND EXPERIENCE
ANALYTICS + PERFORMANCE OPTIMIZATION
Feeling Pawsitive is a lifeline for families facing some of the most challenging moments in pet ownership.
Founded by Dr. Adele Hilliard, South Carolina’s only veterinarian specializing in behavior, Feeling Pawsitive focuses on treating the root causes of fear, aggression, and anxiety in dogs and cats.
Many clients arrive feeling overwhelmed or unsure where to turn. What they find is a compassionate team that listens, takes their concerns seriously, and brings both medical insight and empathy to every case. Through medically backed, customized treatment plans and a calm, fear-free environment, the clinic helps pets feel safe and gives families the tools to rebuild daily life with confidence.
Dr. Hilliard and her team have helped more than 500 pets. She has been featured on Fox Carolina News, speaks regularly at events such as the Greenville Kennel Club, and consults with veterinary professionals to support complex behavioral cases. Feeling Pawsitive is recognized for its clinical expertise, compassion, and the quality of care delivered to both pets and their people.
Now, they are expanding to open a third clinic in the Carolinas and bringing on a new veterinarian to meet growing demand.
(Goal)
Feeling Pawsitive needed a digital presence that reflected both the clinical expertise and compassionate care behind the practice. The objective was to create a more refined, credible, and approachable online experience that strengthened trust with pet owners while supporting long-term growth.
The strategy focused on building a cohesive digital ecosystem across website design, SEO structure, email marketing, and social media. Every touchpoint was designed to simplify the client journey, strengthen brand perception, and position the clinic as a trusted leader in veterinary behavioral medicine.
